Why your business need Blogs?

A blog is a place to share your thoughts and knowledge on subjects related to your business, create links to useful information, and post news and other announcements. You can use a blog to give a personal face and voice to your business, and create a useful resource your customers will want to revisit often. Blogs can also help you build your professional reputation and gain your customers' trust.

For business, blogs can help you build stronger relationships with important target groups such as clients, the media, the general public and/or shareholders.

Here are some other ways blogs can be used:

• Simple, low cost PR. Blogs are a simple and fast way to put information online.
• Establish expertise. Position yourself and your company as the expert and raise your visibility with your target market.
• Extend communications and customer relationships. Blogs enable companies to present a human face and voice to the public. Blogs allow you to join customer discussions, respond to concerns, provide tips and insights or receive feedback.
• Build community. Use blogs to grow group support around a cause, political issue, technology or hobby related to your product.
• Test ideas or products. Because blogs are informal and conversational in nature you can publish an idea and see if it generates any interest or buzz.
• Higher search engine rankings. Google and other search engines reward sites with a lot of content that is updated often and have many inbound links.